The Future of Advertising or Publicity Stunt?

Sanchez used to work at his local Ecko outlet store and says his wardrobe is mainly Ecko. And at only $100 for the tat, Sanchez expects that the stunt will pay off. When asked if he was satisfied with the 20 percent reduction, Sanchez remarked, "It should be [at least] 30 percent which is employee discount." He added that he's already showed his body art to the Ecko employees, who told him he's welcome to shop anytime.

It would be interesting to see if the alcohol industry will offer this kind of promotion, or tech giants like Apple.